Smart option for investment

October 13, 2011

Costa Rica has been and is still a smart option to invest your hard earned money. Its geography, fauna, and beaches along with its political stability, continues to attract investments, ranging from a small home to large projects. An excellent indication of this is the confidence the Inter-American Development Bank (BID) has shown by inaugurating their new building in San Jose this week.

“The BID finances large projects and developments in Latin America. A new Inter-American Development Bank (BID) building was inaugurated in San José on Monday. The BID is a regional entity that supports and finances various development projects throughout Latin America. “The BID has always been a strategic alliance, not only by facilitating financial resources in the areas of homes, health, education, energy, telecommunications, public transportation, science and technology,” said Luis Liberman, the second vice president, Monday night. “But it also provides us with technical support for vital projects such as fiscal planning.”Liberman added that the decision to construct a San José location is an indication that Costa Rica and the BID will continue to work closely together on future development projects.“The BID continues to be a protagonist in the fight to reduce poverty, the promotion of social equality, and to achieve sustainable economic growth in the region,” he said.”

Posted: Tuesday, October 11, 2011, Tico Times.

After being recognized as one of the happiest countries in the world by the Gallup World Index  and the Happy Planet Index, the Costa Rica Tourism Board (CRTB) launched an innovative advertising campaign titled “Costa Rica’s Million Dollar Gift of Happiness.” From October 6, 2011 to February 5, 2012, the Costa Rica Tourism Board will spread happiness throughout the United States and Canada by gifting $1 million dollars in week-long vacations to Costa Rica. Not only does the campaign serve to educate travelers about Costa Rica’s standing as one of the happiest places in the world, it aims to inspire travelers to explore the country’s natural beauty, thrill-seeking adventures and sustainable tourism practices.

The multifaceted campaign features print, digital and social media elements, culminating in several trip giveaways through the Costa Rica Tourism Board’s facebook page. See:

Twitter, influential blogs and popular news outlets are also being used as sources to find travelers who share Costa Rica’s values, and who, of course, would benefit from a gift of happiness.

Recipients of the week-long Costa Rican vacations have the option of selecting a trip from a group of exciting themed travel packages, including Romantic Happiness (romance), Adventure Happiness (soft adventure), Wildlife Happiness (nature), Adrenaline Happiness (extreme adventure) and Authentic Happiness (culture). Each vacation package is specially designed to showcase some of Costa Rica’s unforgettable experiences, such as zip-lining, surfing, wildlife encounters, interactions with indigenous communities and travel to volcano-fueled hot springs.